Facebook Masters Guild 2013
I’d never heard of the FMG (Facebook Masters Guild) until the email arrived, but come to think about it I’d never really had anything to do with Facebook until my daughter decided to go to Australia solo last year! I figured the only way to know she was safe and enjoying it was to follow her antics on Facebook, with her permission of course (a dangerous thing for a father to do!)
I learnt a trick or two over in Dublin watching the media savvy Dave Ayton (Mr Awesome Dublin) spinning his web of enthusiasm over Ireland. Before AWCC Dublin was finished I’d found a building in Sheffield and set up the AWCC Sheffield Facebook page. Without the chaperone of Mr Ayton monitoring my every click I tentatively started to post. Getting ‘Likes’ on your Facebook page is like getting the thumbs up off people that they ‘Like’ your page.
Winning people over and gaining their trust is a hard thing to do and there’s a fine line from being enthusiastic to being a cock-sure outsider! The line was mine to walk…
Now I’m sat here after 12 months of Facebook marketing with a line of interviews lined up for me to attend should I choose to accept. As I’m not really that socially involved with the outside world many of the names were alien to me, one or two I admittedly knew- Parkinson, Paxman but who the hell was Zuckerberg?
Now my strategy was simple just go from the heart to the heart. Post honest interesting material with a slight dusting of humour and see what happens. It’s now been explained to me that it’s not all about the ‘Likes’ that you have (apparently you can buy ‘Likes’ on Facebook for very little money) on Facebook it’s about the interaction that your fans have with your site! I look at the figures and statistics as well as the next keen person but as busy as I am there’s two things that I notice- Green is good and Red is not as good (always keeping a positive here). When I see green more often than red I’m happy and keep posting onwards.
I hear footsteps coming down the hall and towards the office but I’m too slow, caught in the act, I feel like I’ve been looking at something seedy. The words come out- ‘Are you on that bloody Facebook AGAIN?’ I’m shaken out of my day dream with no where to hide. Guilty as found with no worthy retort.
It was a self flattering day dream though…